A strategy on Tea tourism development and its empirical analysis on North Bengal in India
Satyajit Sarkar1, Bijoy Kumar Dey2, Subires Bhattacharyya3, and Anil Bhuimali4
1Department of Tea Science, University of North Bengal, Raja Rammohunpur, Dist. Darjeeling, Siliguri-734013 (India) E-mail: satyajit.teascience@nbu.ac.in 2Department of Humanities and Social Sciences, National Institute of Technology Silchar, Cachar, Assam-788010 (India) E-mail: deybijoy61@gmail.com 3Office of the Vice-Chancellor, University of North Bengal, Raja Rammohunpur, Dist. Darjeeling, Siliguri-734013 (India) E-mail: subires.bhattacharyya@gmail.com 4Department of Economics, University of North Bengal, Raja Rammohunpur, Dist. Darjeeling, Siliguri-734013 (India) E-mail: anilbhuimali@rediffmail.com
ABSTRACT
Tourism is one of India’s major job creators, and tea tourism is one of them. Tea tourism is one of the innovative concepts of sustainable and nature-based eco-friendly tourism. In response to the growing relevance of tea-tourism, this paper investigates whether tourist attitudes and expectations are related to the attributes of the destination. We acquired field-level data and tested it with a regression model. Aside from that, the article also highlighted the several problems that tea tourism is currently facing and offered some recommendations to overcome them.