Satyajit Sarkar1, Bijoy Kumar Dey2, Subires Bhattacharyya3, and Anil Bhuimali4

1Department of Tea Science, University of North Bengal, Raja Rammohunpur, Dist. Darjeeling, Siliguri-734013 (India) E-mail: satyajit.teascience@nbu.ac.in 2Department of Humanities and Social Sciences, National Institute of Technology Silchar, Cachar, Assam-788010 (India) E-mail: deybijoy61@gmail.com 3Office of the Vice-Chancellor, University of North Bengal, Raja Rammohunpur, Dist. Darjeeling, Siliguri-734013 (India) E-mail: subires.bhattacharyya@gmail.com 4Department of Economics, University of North Bengal, Raja Rammohunpur, Dist. Darjeeling, Siliguri-734013 (India) E-mail: anilbhuimali@rediffmail.com

ABSTRACT

Tourism is one of India’s major job creators, and tea tourism is one of them. Tea tourism is one of the innovative concepts of sustainable and nature-based eco-friendly tourism. In response to the growing relevance of tea-tourism, this paper investigates whether tourist attitudes and expectations are related to the attributes of the destination. We acquired field-level data and tested it with a regression model. Aside from that, the article also highlighted the several problems that tea tourism is currently facing and offered some recommendations to overcome them.

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