Jaffar Sadiq Ali. A1, 2K.R Sundaravaradarajan and 3G. Srinivasan

1,3Department of Agricultural Economics, Faculty of Agriculture, Annamalai University, Annamalai Nagar – 608 002 India 2Institute of Agriculture Research and Technology IART, NMV University, Aruppukottai - 626 105 India Corresponding Author Mail ID: jaffarjack1997@gmail.com


ICT has ushered in a new revolution in the field of agriculture, playing a pivotal role in enhancing productivity and efficiency. Today, ICT is extensively utilized in agriculture, animal husbandry, and the fishery industry. Various ICT technologies are employed in the agricultural sector, including weather forecasting, crop monitoring, and the optimization of watering and harvesting processes. A prominent area of focus in the current study is the adoption of Information and Communication Technology (ICT) within the Uzhavan app. This study is conducted in Erode district which 120 farmers based on the utilization of Uzhavan app. The ultimate sample size was fixed as 120 multistage random sampling methods were used. The study will seek to identify the variables influencing farmers’ decisions to accept and use uzhavan app such as technical skills, costs and regulations. The research will also look into how uzhavan app used to boost farm production, minimize resource consumption and increase farm profitability. Uzhavan app enhanced farmers’ access to information related to weather forecasts, market prices, agricultural best practices and government schemes and subsidies. Based on the utilization of the Uzhavan app, SWOC (Strengths, Weaknesses, Opportunities and Challenges) analysis and Responses - Priority Index (RPI) assessment of the factors influencing the adoption and non-adoption of the Uzhavan app have been conducted. The intention of this study is to reveal the constraints faced by the uzhavan app users (Farmers) to operate uzhavan app and also to provide suggestions to overcome the constraints.

Key words : ICT, Uzhavan app, SWOC analysis and Factors influencing the adoption and non-adoption

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