Economics of Cabbage marketing in Krishnagiri District of Tamil Nadu, India
*1 V. Balaji, 2 R. Selvakumar and 3 D. Velmurugan
Department of Agricultural Economics, Annamalai University - 608002 India *Corresponding Author Mail ID: lokeshbalaji27@Gmail.Com
ABSTRACT
Vegetables play a vital role in human health by providing essential nutrients, vitamins and minerals to the human body. Farming in India is characterized by small farms. In order to produce and market vegetables successfully specific knowledge, skill, accuracy and thoroughness are required. Farmers are not getting the appropriate price for their produce. In the market, there are numerous marketing channels. Farmers receive different prices for the same commodity. The main object of the study is to identify the major marketing chains of cabbage and estimate marketing cost and margin at different intermediaries involved in marketing of cabbage. The Krishnagiri district was first in terms of area and production of cabbage in Tamil Nadu. Four marketing channels identified in the study area. Channel I Producer – Consumer, Channel II Producer - Commission agent- Wholesaler - Retailer - Consumer, Channel III Producer - Commission agent - Retailer - consumer, Channel IV Producer – Local trader - Retailer – Consumer. The channel II is the most commonly used channel in the marketing of cabbage. The marketing cost incurred in the channel II is the highest among all the marketing channels Channel IV has the highest market margin compared to all the other marketing channels. The farmers’ share in the consumers’ rupee was the highest in channel I.