An analysis on marketing behaviour of pineapple growers among the farmers of Manipur State
*Nongmaithem Gyaneshor Singh, **R. Muthukumar and ***R. Jayasankar
*Annamalai University Annamalai Nagar, Tobacco Garden Chidambaram - 608002 India Gmail: gyaneshoreducation22@gmail.com **Department of Agricultural Extension and Communication Agricultural College and Research Institute Kudumiyanamalai India ***Department of Agricultural Extension and Communication, Dr. M.S. Swaminathan Agricultural College & Research Institute, Eachanekollai, Thanjavur-614902 India
ABSTRACT
A study was conducted to understand the marketing behavior of pineapple growers in Manipur, using a sample of 300 respondents selected through random sampling and an ex-post facto research design. Most respondents were found to have a medium level of marketing behavior, followed by low and high levels. The major findings revealed several common practices: selling pineapples in raw form, using clean bamboo baskets and sacks for packing, and using tempos, Lorries, and head loads for transportation. Sales typically took place in near by towns or cities, with some export to other states or countries. The primary modes of sale were through wholesalers and village traders, with terms of sale often being cash on delivery. Key reasons for selecting a market included immediate payment, ease of transportation, and higher prices, while market information was primarily sourced from relatives and friends.