Utilization pattern of Social media by the Farmers of Cuddalore District
1R Sangamitra, 2M. Natarajan, 3I. Issac Devanand and 4S. Suganthi
1,2,3Department of Agriculture Extension, Annamalai University, Annamalai Nagar - 608002 (India) 4Department of Genetics and Plant Breeding, Annamalai University Annamalai Nagar - 608002 (India)
ABSTRACT
In the digital era, the study about the utilization pattern of social media enhances the farmers’ income, improves agriculture productivity and bridges the digital gap between rural areas and modern cities. In this aspect, a study on utilization patterns of social media was conducted in Cuddalore District with 120 farmers from nine villages belonging to three blocks. The samples were obtained through data collection techniques, survey questionnaires and quantitative analysis. This paper’s objective of research is to determine the contribution of respondent attributes and their degree of utilization of social media sites and applications used for agricultural purposes. However, a maximum number of respondents had low to medium level of knowledge in the extent of using social media for agricultural purposes.