Economics of fish marketing in Therespuram & Poopalrayapuram in Thoothukudi District of Tamilnadu
1Alfreeda T.A., M.A., NET and 2M. Neela Devi
1,2Department of Economics, V.O. Chidambaram College, Thoothukudi – 628 008 India Affiliated to Manonmaniam Sundaranar University, Abishekapatti, Tirunelveli – 627012, Tamil Nadu, India 1Ph.D Scholar in Economics {Part-Time}, 2Assistant Professor
ABSTRACT
Asignificant role for the fishing industryplays in the nation’s socio-economic development. Resources related to fishing are also essential for foreign exchange and the GDP of the nation. The economic standing of fish farmers is enhanced by fisheries resources, which lowers the poverty rate in both the households that raise fish and the public. To expedite the sale of fish, the government has established fish landing hubs and auction houses in coastal districts. It has also given fishermen financial support to modernise their fishing gear and equipment. Understanding the fish market’s marketing effectiveness in the Therespuram and Poopalrayapuram regions of Tamilnadu’s Thoothukudi district was the study’s main goal. The fish marketing business in India is a dynamic and developing one that necessitates continual adjustment to shifting client tastes and market conditions. In India, fish marketing is a big sector with many individuals working in different parts of thebusiness. Millions of people in India depend on the fish marketing industry for their livelihoods, but greater infrastructure and technological investment are required to boost the sector’s productivity and profits for all parties involved. 54.44 percent of the fishermen were seen to have been in touch with money lenders and negotiated a price for their products. Of these, 22.78 percent concluded that wholesalers and seafood merchants had approached them regarding the state of the market. 15% and 7.78% of them, respectively, gathered market data from their local agents and friends, family, and other acquaintances. The study shows that the marketing efficiency ratios in the Therespuram and Poopalrayapuram areas were roughly comparable. It was calculated to be 2.02 in Poopalrayapuram and 2.22 in Therespuram. It suggests that there is no difference in the two areas’ marketing effectiveness