A study on Consumer perception and Factors influencing the Purchase of Cold pressed oil in Cuddalore District
1*R. Sujith Sankar and 2G. Ramanathan
1*,2Department of Agricultural Economics, Faculty of Agriculture, Annamalai University – 608002 India CorrespondingAuthor - *Email: sujithsankarr@gmail.com
ABSTRACT
Food habits change frequently in a growing society. Being aware of our habits has a significant impact on our overall health. Cooking oil is a necessary ingredient that we use every day. Most people use cold-pressed oil to prevent illness. Residents of Cuddalore’s Chidambaram Taluk relied heavily on cold-pressed oils. A study was carried out in Chidambaram taluk, Cuddalore district, to investigate the socioeconomic status of cold pressed oil users and non-users, consumer perception, the factors influencing their purchasing decisions, and the constraints faced by cold pressed oil purchasers. The study used a random sample of 120 people, divided equally between those who used and did not use cold pressed oil. The data was analyzed using percentage analysis, the logit model, and the garret ranking method. This study concluded the consumer economic profile of users and non-users, consumer preferences, buying behavior, and awareness, as well as the factors influencing cold pressed oil purchases among users and the constraints that purchasers face.