Cost analysis on supply chain of Banana in Andhra Pradesh, India
1A. Mehazabeen and 2G. Srinivasan
1Department of Agri Business Management, School of Management, Centurion University of Technology and Management, R. Sitapur, Odisha. 761211 (India) 2Department of Agricultural Economics, Faculty of Agriculture, Annamalai University, Annamalai Nagar, Tamil Nadu. 608002 (India) Corresponding e-mail ID: mehaa998@gmail.com Mobile Number: +91-7539901488
ABSTRACT
Horticulture is an essential sector that plays a crucial role in the Indian agricultural economy. In India, among the fruit crops, banana takes the lead in production and holds the third position in terms of cultivated area. Andhra Pradesh accounted for 16.5% of the country’s total banana in the year 2022-23 (TOI, 2023). Among the banana cultivating districts of Andhra Pradesh, Y.S.R. district has the highest area under the banana, followed by West Godavari and East Godavari districts. Numerous issues linked to the cultivation and sale of bananas in the state adversely impact both banana production and the financial gains from growing bananas. This study aims to analyze the forward linkages and assess the costs associated with the supply chain of banana in the study area. The primary data required for the study is collected from the sample respondents in the study area through a pretested comprehensive questionnaire.