R. Jasmine Stanly Mary and 2A. Benitta Juliet

1Department of Economics, 2Department of History Sarah Tucker College Autonomous , Tirunelveli Affiliated to Manonmaniam Sundaranar University, Abishekapatti, Tirunelveli–627012

ABSTRACT

India is transitioning from a traditional economy to a digital one. The Indian government backs companies that use technology to improve society. Digital businesses make use of this scheme to help the economy grow. This study explores the development opportunities and obstacles faced by digital entrepreneurs. Primary data was collected for this empirical investigation using structured questionnaires and random sampling. The monthly salaries of the respondents before and after the launch of their firms are compared in the study.

Key words : Digital Entrepreneurs, technical innovation, development, economic growth, product marketing.

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