1S. Grena Santhi and 2D. Gnana Rani Saral

Department of Economics, Sarah Tucker College Autonomous, Tirunelveli - 627007 Affiliated to Manonmaniam Sundaranar University, Abishekapatti, Tirunelveli – 627012

ABSTRACT

India’s economy is primarily dependent on agriculture. For their bread and butter, most Indians in rural areas rely on agricultural pursuits. The primary economic activity is agriculture; nevertheless, post-harvest losses, such as food weight loss, food quality loss, and food value loss, make food less appetising to consumers and result in low farmer incomes or profits, substantially contributing to rural poverty. Rural teenagers are educated but do not have the same skills as their urban counterparts. The lack of new, challenging, and better agricultural career opportunities for educated rural youth limits their employment opportunities. The limited employment opportunities in agriculture necessitate the promotion of rural entrepreneurship. Entrepreneurial abilities are among the factors that add to the success of agricultural production units. Creating agribusiness and new agricultural job opportunities is necessary to reduce rural migration and promote rural upliftment.

Key words : entrepreneurial ability, enterprise involvement, farm decision-making, scientific and market orientation

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