A study on Marketing and price spread analysis of Jackfruit in Cuddalore District of Tamil Nadu
U. Kogila1* and R. Unnamalai2
1*Department of Economics, Faculty of Arts, Annamalai University, Annamalai Nagar, Chidambaram – 608002 (India) 2Department of Economics, Faculty of Arts, Annamalai University, Annamalai Nagar, Chidambaram – 608002 (India) (Deputed to) Periyar Government Arts college, Cuddalore – 607001 (India) Address for correspondence : U. Kogila Ph.D Research Scholar, Department of Economics, Faculty of Arts, Annamalai Nagar, Chidambaram, Annamalai University – 608002 (India) Email: kogilauthandaraman@gmail.com Contact Details Of Authors: 1*U. Kogila – 9345715353 ORCID ID: https://orcid.org/0009-0005-4374-600X 2R. Unnamalai– 6381918991 ORCID ID: https://orcid.org/0009-0001-5949-0388
ABSTRACT
This study examines the marketing channels, price spread, and profitability of jackfruit farming in Cuddalore District, Tamil Nadu. The research employed a multi-stage random sampling method to survey 135 farmers across Panruti and Kurinjipadi blocks, representing small, medium, and large farm categories. Primary data were collected through structured questionnaires and field interviews, complemented by secondary data from government reports and academic sources. Descriptive statistics were used to analyze farm characteristics, marketing practices, and price spreads, while economic indicators assessed costbenefit ratios and profitability. Additionally, econometric models identified factors influencing net returns and farm gate prices. Results indicate that most farmers rely on intermediaries, leading to higher price spreads, while direct and cooperative sales improve profitability. Farm size, market access, and cooperative participation positively influence profitability and farm gate price, whereas transportation costs and market distance negatively affect outcomes.