1O. Noorul Fadil and 2R. Annadurai

1,2Department of Economics, Annamalai University, Annamalai Nagar - 608002 (India) email: noorulfadilecoscholar@gmail.com. https://orcid.org/0009-0008-6947-0496 Mobile: 8300164246. 2 email:annadurairamaiyan@gmail.com https://orcid.org/0009-0005-6134-7854 Mobile:9944088370.

ABSTRACT

The objectives of this study are to investigate the factors that influence household adoption of solar energy in the Thiruvarur region, as well as the subsequent effects on patterns of energy consumption and quality of life. The population of households that use solar energy products is the focus of the study. Convenience sampling was used to select the study’s sample, and a structured questionnaire was given to 160 households in the Thiruvarur region who are using solar energy products to collect primary data. The study found that Households/ users’ perception of the Solar Energy Adoption factors is above the average level which indicates the appreciable adoption level on solar energy products in the study area. The growing demand for clean, affordable, and sustainable energy has accelerated the adoption of renewable energy technologies across the world. Among these, solar energy has emerged as one of the most viable alternatives to conventional fossil fuel-based electricity due to its environmental, economic, and social benefits. In India, government initiatives, technological advancements, and financial incentives have encouraged households to adopt solar energy systems, particularly rooftop solar installations. However, the extent of adoption and the factors influencing household decisions vary across regions, necessitating empirical investigation at the local level

Key words : Environmental policy, Electricity expenditure, Household adoption. Renewable energy, Solar Energy, technological advancements.

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